Reklama Forda Explorera na Yahoo! wywołała dyskusję na temat kierunku rozwoju reklam internetowych.
P.Majewski napisał/a w poniedziałek, 10 czerwca 2002:
Wypowiedź Matta Mickiewicza z SitePoint.com (23-05-2001):
"For one day, visitors to the homepage of Yahoo were met with
the animation of a flock of birds in a banner near the top of
the page. The birds then flew down to the side of the page, and
pecked away a pile of seeds revealing a Ford Explorer. If you
clicked on the car, the entire browser window shook, and a Ford
Explorer burst onto the screen, accompanied by sound effects."
